I'm an engineer-turned-designer who believes magic happens when tech expertise meets human understanding meets business acumen. My shift from engineering to UX wasn't random—I saw too many powerful technologies fail simply because they forgot about the humans using them.
My design approach centers on transforming complexity into clarity, especially in B2B and SaaS environments where systems often become unnecessarily complicated. From AstraZeneca to DBS Bank to National Instruments, each project has reinforced my belief that accessibility isn't optional—it's fundamental to good design.
Currently, I'm hands-on with AI side projects, not just to stay current, but to understand its real-world limitations. By experiencing where AI breaks or confuses users, I can design more thoughtfully for these emerging technologies. This practical exploration helps me create solutions that harness AI's power while accounting for its constraints.
Beyond the screen, I sketch because I need to - it's my outlet, my quiet space to process life. Digital art? I'm still figuring it out, but there's something thrilling about creating without limits.
The best part about living in Seattle is the nature that surrounds. Photography gets me outside, gives me a chance to explore - eyes wide open to everything most people walk past without noticing. And baking isn't just a hobby - it's my way of disconnecting from the world and sharing my love with people I care about. Nothing beats the satisfaction of nailing a recipe I've been working on for months.
Collaborated intensively with both seasoned investors and novices to understand their investment criteria and support needs. This direct engagement informed the development of the distributor catalog platform, enhancing how users connect with financial advisors and access investment opportunities.
Redefined the college application process for high school students from underserved communities by implementing a community support feature and integrating principles from human-centered cognitive theories. This transformed the application experience from a daunting task to an engaging journey, fostering a sense of belonging and motivation through peer interaction and support.
Directed multiple initiatives to optimize workflows, enhance usability, boost acquisition, and decrease dropout rates, including leading 0 to 1 projects. Established and led a dedicated accessibility team, expanding UX capabilities across the company. Mentored over six designers in usability and accessibility best practices.
Developed usability and accessibility checklists to streamline workflow and simplify knowledge transfer at eClerx Services. Crafted multiple proofs of concept for client proposals, successfully onboarding four key clients.
I scrutinize every element of my designs to ensure precision and a polished final product.
I maintain open and honest communication throughout the design process, ensuring all stakeholders are aligned and informed.
I integrate thoughtful design strategies and user insights to design solutions that push conventional boundaries and improve user interactions.
I actively pursue ongoing learning and professional development to continuously enhance my capabilities in UX design.
I thrive in team settings, valuing diverse perspectives and expertise to enhance project outcomes.
I am dedicated to achieving the highest standards of quality in every project, ensuring outstanding and impactful user experiences.
I'm excited to hear from you—let's create something amazing together!
