Early in our stakeholder interviews, a recurring theme emerged. No one really knew where a campaign stood at any given moment. Some teams were tracking progress in spreadsheets, others had Slack threads buried somewhere, and a few relied on memory (not ideal when you're juggling multiple launches).

But what if everyone could see the full campaign journey at a glance?

01

Provides a shared, real-time view of campaign status across all phases

02

Helps teams quickly identify bottlenecks and delays

03

Makes handoffs smoother by showing who's responsible for what and when

Anatomy of the campaign card

Campaign Tracker: List View

We went through 3+ iterations of the dashboard before landing on the final designs

One thing we kept hearing during interviews was how easy it was to miss your step in the campaign process. Someone would submit a brief, but the next team wouldn’t know it was ready. A creative review would sit untouched because no one realized it was pending. notification system that keeps you gently in the loop. It sends you a nudge when something you’re responsible for moves forward, or when an update is relevant to a campaign you’re part of

So we built a notification system that keeps everyone in the loop.

01

Improves task ownership clarity
Action-specific tags like “Assigned to you” help team members immediately identify what requires their input.

02

Prevents missed handoffs and delays
Timely notifications alert users when a campaign phase moves forward or when a task is pending with their team.

03

Keeps teams aligned without overwhelming them
Members receive general updates about campaigns they’re involved in, even if they’re not directly assigned to a specific task or phase

We also explored other versions of the notifications panel. After constant feedback loops and iterations, we finally settled on a design that felt intuitive.